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 Giving Criteria List

Please provide succinct answers to as many of the following questions as possible to help us determine whether your request can be granted.
  1. Please provide documentation of your organization's tax-exempt, not-for-profit status (IRS section 501c(3).
  2. Does this donation pass our screen of general exclusions* listed at the bottom of this page?
  3. How will this donation benefit children and their families, the community, and/or health and hygiene initiatives?
  4. What would be the ongoing benefits to the community at large? How many people stand to benefit from the donation, and in what ways?
  5. Is your organization located within a 30-mile radius of an RB location? If yes, how far, in miles, and from which location(s)?
  6. How will this donation instill employee pride among our local employees, and by what means will news of this donation be communicated to them? To other RB employees, if applicable?
  7. How does/will this donation tie into other, already established RB giving patterns at the community level?
  8. How will our donation further reinforce the Reckitt Benckiser corporate values of achievement, teamwork, commitment/passion, and entrepreneurship?
  9. What is your organization's demonstrated administrative efficiency (i.e. documented proof of spending < 10% of budgets on fundraising, and/or < 15% on administration)?
  10. [If possible] What type of direct employee involvement or "sweat equity" will be possible with this donation, over and above a simple disbursement of funds and/or sponsorship of a physical entity?

*General exclusions that Reckitt Benckiser typically will not contribute to:
  • Religious/Sectarian
  • Individual-based
  • Events/Sponsorships not linked to RB causes
  • Media productions/projects
  • Political, or Special-interest
  • Purely advertising or promotional
  • Capital projects unrelated to RB vision and/or giving criteria
  • Association or membership dues


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