|
|
|
RBNA accepts a responsibility to enhance the quality of community life through active, participatory and organized community involvement. Our approach is strategic, using relationships to build our brands and enhance our reputation. This is to support our business goals while contributing to the communities where we live and work.
This will help to:
- Create more awareness of the Company, its people and products among community leaders, organizations and consumers.
- Grow top- and bottom-line through innovative cause-marketing programs.
- Generate good will through the association of the Company and its products with good works.
- Establish a connection between the Company's products and what they stand for (children and families, community trust-building, and health & hygiene).
- Promote employee recruitment and retention (pride, morale).
- Make a business impact while supporting the communities in which RBNA operates.
- Position the Company as a leader in healthy and family friendly products for the home.
- Pursue corporate-giving activities.
|
|
